Beacon UpSites

Clearly, when you have a website its purpose is to inform customers and prospects about your business, to tell the whole story about your company. But for the website to do its job properly, people need to be able to find it. And this is where Beacon UpSites come in.

Beacon UpSites are highly ‘search engine visible’ satellite sites to your main site. Each one promotes a specific part of your business. It captures web traffic looking for that particular product or service and then guides the visitors through to your main site, while improving your ranking with search engines.

Think of it this way: you’re in a market and hear a stallholder shouting “One kilo of strawberries only 50p.” You’re attracted to this and so go and visit his stall. When there, of course, you see all the other great-looking, fresh produce on offer, and may be tempted to buy. In the same way, Beacon UpSites' messages are simple, clear and specific. This makes them very search engine friendly.

So when a prospect is looking for a specific something, your Beacon UpSite offering that specific something is flagged up by the search engines. Within that site is a link taking them to exactly where they need to be on your main website. This is beyond search engine optimisation – Beacon UpSites are pure website amplification.

For people involved with Internet marketing, Beacon UpSites can be used as tactical digital marketing tools in the UK and overseas, to amplify the surface area of any site continuously or on a campaign basis.